ABOUT | Project ReWear

Meet Kimberly Lau - A Mom On A Mission

Hey there! I’m Kim, and if I’m being honest, I never thought I’d end up in the fashion industry. I spent 24 years in wealth management before realizing my true calling was less about stock portfolios and more about saving the planet - one cute kid’s outfit at a time. As a single mom of two boys growing out of their clothes faster than I could buy them, I started thinking about how wasteful it all was. So that’s when I became a "Mom on a Mission".

So, what is Project ReWear? We’re all about giving high-quality preloved kids’ clothes a second chance to shine. I source the best secondhand kids’ clothes, personally curating pieces that are stylish and affordable. Ever look at your kid’s closet and wonder, “How did we get so much stuff they never wear?” That’s where I come in. I help families cut back on waste, save money, and keep kids looking effortlessly stylish.

We also just opened our first brick-and-mortar store, which I’m beyond excited about.

With Project ReWear, you can be the parent whose kid looks runway-ready—without breaking the bank or harming the planet. I’m here to show that sustainable fashion for kids is not only possible but also chic and easy. And let’s be real, there’s nothing like proudly saying, “Yep, it’s secondhand” when someone compliments their outfit!

I’m most proud of the fact that what started as a personal project has grown into a community movement. I’ve met so many incredible parents who care about their kids' futures and want to make better choices for the planet. And the fact that my kids think what I’m doing is “cool” is a bonus, too (though I’m still waiting for them to call me “cool,” but baby steps).

At the end of the day, I want people to know that Project ReWear is more than just a preloved clothing store - it’s a way to reduce waste, make smarter purchasing decisions, and feel good about what you’re putting in your kids’ closets. And if you walk out of my store with a killer outfit and a smile on your face, then I’ve done my job!

"Helping people help the planet."

Why Project ReWear?
Thoughtfully Curated, Preloved Kids’ Clothing

Founded by Kim, Project ReWear is a preloved kids’ boutique based in Thousand Oaks, CA, dedicated to making sustainable fashion stylish, affordable, and accessible for families.

Project ReWear handpicks and purchases high-quality, preloved children’s clothing from thrift stores, creating a stylish and sustainable shopping experience for all ages. Each piece is selected for its quality and design, making it possible for parents to find affordable, unique outfits without compromising on style or sustainability.

Project ReWear is more than a shop; it’s about making smarter, more responsible choices while keeping kids looking fabulous. Kim loves seeing parents leave with unique, budget-friendly outfits, knowing they are helping to save the planet one piece at a time.

What Makes Project ReWear Different?

Personal Touch & Curation: Kim doesn’t just resell secondhand clothes; she handpicks each item to create stylish, high-quality outfits that are fresh and thoughtfully coordinated. With Project ReWear, families find curated, mix-and-match pieces that make getting dressed easy and enjoyable.
A Mission Beyond Sales: Project ReWear is more than a business - it’s a movement. Kim’s focus isn’t just on selling clothes but on reducing textile waste, promoting eco-friendly choices, and building a community of families making smarter, sustainable purchasing decisions. This isn’t about profit; it’s about positive impact.
Real-Life Experience: As a single mom of two boys, Kim understands firsthand the constant need for new kids’ clothing. Project ReWear was born from her personal experience, bringing a practical, relatable, and solution-driven approach to offering stylish, affordable, and durable options for families.
Community & Connection: At Project ReWear, it’s not just about transactions—it’s about building relationships. Kim has created a community of like-minded parents who share a passion for sustainability. Online or in-store, every customer feels connected, valued, and part of something bigger.

Together, Kim and Project ReWear are making a difference - one thoughtfully curated, preloved outfit at a time. Reducing waste, saving money, and keeping kids looking stylish, all while building a sustainable future.