the landfill project
The Heartbeat of our mission
Through our Landfill Project, we track every purchase (in-store & online) in real-time, showing exactly how much textile waste we’re preventing from reaching landfills or being exported. This initiative ensures transparency and accountability, allowing you to see the immediate impact of your purchases.
Tracking Waste.
Creating Change.
Every second, a garbage truck full of textiles is dumped into landfills — much of it still wearable. We couldn’t ignore that fact. So, we created a system to measure our impact in real-time and invite our community to be part of the solution.
How it Works
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Every item is weighed at the time of purchase
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In-store displays and our weekly online tracker show the community’s collective impact
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Milestone celebrations reward customers who help us reach new diversion goals (e.g., 20% off one-day-only for both in-store and online purchases when we hit 2,000 LBS of diverted waste from landfills)
why it matters
Most people don’t realize how quickly fashion becomes waste. By making that waste visible — in pounds, not pieces — we’re shifting the way people shop, donate, and think about clothing.
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Every pound tracked =
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Less textile waste in landfills
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Fewer microplastics in our oceans
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More clothes reused or responsibly repurposed
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Real data to prove circular fashion works
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The Landfill Project is more than a counter. It’s proof that your choices — even small ones — have weight. Literally.
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Join us. Help make secondhand second nature. Let’s save one pound at a time.
