Who We Are
Project ReWear is a circular-fashion social enterprise founded by two moms who saw an enormous problem hiding in plain sight:
Too much clothing. Too much waste. And too little understanding of what happens to our clothes when we’re done with them.
We didn’t set out simply to build a thrift store.
We set out to see whether we could change the way people think about clothing—and give them a tangible way to see that their individual choices matter.
So we built a real-world system where affordability, education, redistribution and measurable impact work together to keep clothing in circulation longer.
Two moms.
Too much waste.
One big idea.
This is bigger than thrift.
What We Do
Project ReWear creates multiple pathways to keep clothing in circulation.
Why It Matters
The world doesn’t need more clothing.
It needs better systems for the clothing that already exists.
We believe sustainability shouldn’t depend on someone’s income, and doing the right thing shouldn’t be complicated.
People need practical, affordable ways to participate—and they need to know their actions actually matter.
That’s why affordability isn’t separate from our environmental mission.
The Project ReWear Model
DONATE → SORT → PATHWAY → CIRCULATE → MEASURE → REPEAT
Every item entering Project ReWear is an opportunity to determine its best next use.
Rather than relying on a single resale channel, clothing can move through multiple pathways based on condition, demand and community need.
The goal is simple:
Keep every item in circulation for as long as possible.
And measure whether we’re actually doing it.