Project ReWear founder Kimberly Lau discusses her sustainable fashion journey, from closet clean-out to launching a Southern California resale movement with innovative initiatives like the Landfill Project and #LAStrong wildfire relief collection.

As those impacted continue to struggle, the Project ReWear team is committed to providing ongoing support through the sales of our #LAStrong

KTLA’s morning news spotlighted our #LAStrong clothing collection, transforming upcycled denim with repurposed tees in a vibrant, eco‑fashion segment—highlighting our creative approach to community‑driven sustainable style.

Spectrum News 1 reporter Sarah Pilla visited our boutique for a live feature on the #LAStrong campaign. Founder Kimberly Lau and collaborator Deborah Lindquist demonstrated upcycling techniques—like transforming thrifted jackets with #LAStrong tees and crochet detailing—to highlight hands‑on sustainable fashion.

Project ReSourcing Journal spotlights Project ReWear’s #LAStrong campaign—showcasing our upcycled t-shirts, denim jackets, and hoodies (each piece unique), with 100% of profits supporting SoCal wildfire relief through partners like the California Community Foundation, Pasadena Humane, and the LAFD Foundation.Wear's #LAStrong fundraising campaign gets the attention of Sourcing Journal.

In a feature on Fashion Maniac, Project ReWear’s #LAStrong campaign is spotlighted as a powerful example of "magic resilience"—showcasing how mission-led fashion can bring style, sustainability, and support to SoCal wildfire survivors through thoughtful upcycling.

Last week Team Project ReWear gathered to do our most important photo shoot yet.