The ReWear Effect

The ReWear Effect is our approach to rethinking fashion.

We don’t just resell clothing — we’re building a blueprint for change.

One that reveals the truth, revalues what’s been overlooked, reimagines what’s possible, and responds with action.

Fashion shouldn’t cost the planet. Generosity shouldn’t end in the landfill. What we wear — and what we give — should reflect the kind of world we want to live in.

We are a social enterprise built not for profit, but for purpose.

Our Blueprint For Change

REVEAL

We start by uncovering what fast fashion hides — the waste, the systems, the impact.

Through The Landfill Project, we weigh and track every item.

It’s not just about counting — it’s about confronting reality.

We give people the data — and the power — to change it.

REVALUE

We believe discarded doesn’t mean worthless.

Through the Don8 Project, we turn donations into something more:

Affordable access
Community support
A second life with purpose
We keep clothing in the loop — with dignity and transparency.

REIMAGINE

We don’t follow old maps — we design new ones.

Our store, warehouse, and ecommerce platform are built for scalable, mission-led circularity.

They’re not just operations — they’re the foundation of a new kind of business.

RESPOND

Every blueprint needs momentum.
We respond with storytelling, education, and creative activism.
From marketing and PR to thought leadership and community voice — these are our channels for change.

Our store, warehouse, and ecommerce platform are more than operations — they’re our foundation: scalable, mission-led, and intentionally designed to reimagine what fashion, giving, and business can look like.

THE HEART OF OUR BLUEPRINT

The Landfill Project and the Don8 Project are the heartbeat of our mission.

They represent our core values in motion — turning data into awareness, and donations into access.

We weigh what matters. Every pound saved, every item revalued, every story shared — it’s all part of building something better.

Woman holding a box of clothes for donation

the don8 project

We weigh and track incoming items in real time, showing how much textile waste we stop from reaching landfills or getting exported.
We’re finalizing relationships with organizations to redistribute wearable pieces to people who need them most.
Unwearable items are downcycled into rags, insulation, or other materials.

the landfill project

We weigh and track every purchase with a goal of saving 8,000 pounds a year from landfills.
We encourage our customers to share their contribution to The Landfill Project on social media by offering 10% off their purchase for posting a photo of the pounds they saved, thereby helping us spread our message.